Energizer Bunny begins 20th year

Friday, November 28, 2008 | 10:18 a.m. CST; updated 12:43 p.m. CST, Friday, November 28, 2008

ST. LOUIS — He really does just keep going and going.

The Energizer Bunny is beginning his 20th year. The symbol of St. Louis-based battery-maker Energizer debuted in commercials in 1989. The advertising icon has become famous enough that people who keep going beyond reasonable expectation are often referred to as “like the Energizer Bunny.”

To mark the start of its 20th year, the bunny took part in the Macy’s Thanksgiving Day Parade in New York and continued down the street past the stopping point.

The ad agency DDB Needham Worldwide came up with the idea of the drum-beating bunny. In a recent advertising-related study, 95 percent of respondents were aware of the bunny.



Like what you see here? Become a member.

Show Me the Errors (What's this?)

Report corrections or additions here. Leave comments below here.

You must be logged in to participate in the Show Me the Errors contest.


Leave a comment

Speak up and join the conversation! Make sure to follow the guidelines outlined below and register with our site. You must be logged in to comment. (Our full comment policy is here.)

  • Don't use obscene, profane or vulgar language.
  • Don't use language that makes personal attacks on fellow commenters or discriminates based on race, religion, gender or ethnicity.
  • Use your real first and last name when registering on the website. It will be published with every comment. (Read why we ask for that here.)
  • Don’t solicit or promote businesses.

We are not able to monitor every comment that comes through. If you see something objectionable, please click the "Report comment" link.

You must be logged in to comment.

Forget your password?

Don't have an account? Register here.