LETTER: Missouri Theatre should handle ticket sales better

Friday, March 13, 2009 | 9:12 p.m. CDT; updated 6:01 p.m. CDT, Saturday, March 14, 2009

I feel the public should be aware of the misrepresentation in the ticket sales for "An Evening On Broadway," at the Missouri Theatre.

The advertisements for the show appeared in both the Tribune and Missourian without an admission price. I had been told by my church choir director that the price was $10 a ticket. I went to the Missouri Theatre's Web site to check ticket availability and confirmed general admission tickets were $10.

I did not purchase tickets at that time electing to save myself a handling fee. The morning of March 7th I noticed that the marquee above the Missouri Theatre was not advertising that night's performance of "An Evening On Broadway," which I thought was odd. Usually the current event is on the marquee. The March 7th Tribune under BEST BETS: TODAY'S EVENTS advertised "An Evening On Broadway," ticket price $10.

I arrived at the theater early since there were no reserved seats. When I went to purchase my $10 tickets, I was told the price was $20. I objected and said the tickets were advertised for $10. The ticket seller pointed to the marquee which was now advertising "An Evening On Broadway" tickets $10 in advance now $20.

I couldn't believe my eyes! I felt I'd become the victim of the old bait and switch game. No advertisement, even the theater's Web site did not state there was an advance ticket price which would double if tickets were purchased at the door. I do not think $20 is an unreasonable price, but I did not buy any tickets because of the way the ticket sales were handled.

It is very disappointing that the Ninth Street Philharmonic Orchestra and the Columbia Chorale who have provided our community with wonderful programs would be represented with such an underhanded method of ticket sales.


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