Jack Lorenz, who became a nationally prominent advocate for nature preservation during 18 years as executive director of the Izaak Walton League and developed a code of ethics governing outdoor activities, died of a stroke March 2 at Scripps Mercy Hospital in San Diego, where he was visiting. He was 69 and lived in Woodstock, Va.
I wouldn't trade my nearly 60-year bass fishing career for anything, Not only have I chased the critters in every state and Canadian province where they swim, but, most often, I've been paid to do it!
What's the secret? Get into conservation as a profession. That is not as hard as you might think. If you pursue a conservation career as intensely as you pursue that "hawg" of your dreams, you just might pull it off. I call it the PPPV formula for success. PPP&V is an acronym for "Perspectives, Priorities and Piss and Vinegar."
In 1974, Lorenz became leader of the Izaak Walton League, a conservation group long associated with fishermen, and made it a leading voice in the nation's environmental debates.
He was best known for establishing the league's outdoor ethics program, which is based on a far-reaching credo: "We must leave our woods, waters and wildlife better than we found them, and we must dedicate ourselves to inspiring others to do the same."
He helped launch stream cleanup programs across the country, often with the participation of schoolchildren and senior citizens, and formed partnerships with businesses to preserve company-owned land in its natural state.
Pressed for change in ads
He was a founder of an influential coalition of environmental organizations now known as the Green Group. As off-road vehicles became increasingly popular in the 1980s, Lorenz put pressure on manufacturers to change their advertising, which often depicted people barreling heedlessly through forests and streams.
"He was the nation's spokesman for many years on the ethical management of hunting, angling and off-road vehicle use," said Paul W. Hansen, who was executive director of the Izaak Walton League from 1995 to 2007. "He was one of the nation's most well known and popular environmentalists."
Affable and easygoing, Lorenz had the rare ability to find common ground among such disparate groups as the Sierra Club, the National Rifle Association, businesses and recreational sportsmen. He denounced the thoughtless despoliation of the outdoors without condemning hunters or fishermen.
"When we silently countenance slob hunting in a friend," he said, "we become slobs ourselves."
The man behind 'Don't Kill Your Catch'
A dedicated fisherman, Lorenz accomplished a lifelong goal of fishing in all 50 states and each of Canada's 10 provinces. But in the 1970s he challenged fellow members of the angling fraternity when he spoke out against killing fish caught during tournaments.
He was considered a kook at first, but he was quietly persuasive and helped popularize the slogan "Don't Kill Your Catch." Today, "catch and release" is an established practice in sport fishing, and virtually all tournaments require hooked fish to be returned to the water unharmed.
Lorenz's work was guided by the principle that every step into the wild should be taken with understanding and respect.
"Hunting, fishing, camping, birding, hiking or simply witnessing a spectacular sunset while strolling along a beach — it's all worth preserving for ourselves and those who will follow us," he said in 1987. "We dare not take it for granted."
Working, talking fishing with Dizzy Dean
John Robbins Lorenz was born March 14, 1939, in St. Louis and grew up fishing on the rivers and lakes of Missouri and Arkansas. He graduated from the University of Tulsa in 1961 and worked early in his career for the Falstaff Brewing Corp. in St. Louis.
"We talked a lot of baseball, but mostly we talked about fishing," Lorenz told the Charleston (W.Va.) Daily Mail in 1997. "Diz lived in Mississippi, and when I'd brag about the size of some fish I'd caught, Diz would say, 'Pardner, down in Mississippi we've got fish that are that big between the eyes.' "
In 1973, when Lorenz was named editor of Outdoor America, the publication of the Izaak Walton League, he loaded his family into a Volkswagen Beetle and drove to Washington. A year later, he became executive director of the league, which is named for the 17th-century author of "The Compleat Angler."
James Watt fires him up
Lorenz rarely stepped into the world of politics, but he made an exception when President Reagan nominated James Watt as interior secretary in 1981.
"We've never done anything like this before," he said. "But our members simply can't see this man as a responsible steward of the environment. People say, 'He hasn't done anything yet.' But I don't have to see the body in the water if I can smell it."
After a severe heart attack, Lorenz resigned as executive director of the league in 1992 but continued to write for its publications and to refine its outdoor ethics programs. In 2004, he moved from Alexandria, Va., to a home on the North Fork of the Shenandoah River, which he considered one of the finest bass-fishing spots in the country. With a trip to Hawaii in 2007, he completed his personal quest of fishing in all 50 states.
Survivors include his wife of 45 years, Margaret Caldwell Lorenz of Woodstock; two sons, John C. Lorenz of Vallejo, Calif., and Stephen F. Lorenz of Accokeek, Md.; two brothers; three sisters; and a grandson.
Lorenz was a member of the Izaak Walton League's hall of fame and received the top conservation awards of the Outdoor Writers Association of America and Natural Resources Council of America. He was a co-founder of the Wildlife Habitat Council and was chairman of the Washington Conservation Roundtable.
"Jack's response (about his contributions to the natural world)," Hansen said, "was that gratitude of our children will be thanks enough for our work."