Since 2007, GetAbout Columbia has paid $2.06 million to local advertising firm Vangel Marketing Communications to promote the program and encourage people to drive less. The firm has developed the brand name and advertising campaign and hired subcontractors to run biking education courses.
Today's Question: Did GetAbout Columbia put too much money toward advertising and education?
To read the full article, please sign up or login.
Get full access to the Columbia Missourian on your computer, phone, and tablet for just $5.95 per month.
* All the high-quality, in-depth journalism of the Columbia Missourian and Vox Magazine, updated 24/7
* Your news. Your device. Your time.
If you'd like to read more about the value of being a member, read this column from the Missourian's executive editor, Tom Warhover.