If you aren’t a basketball fan, there is still a good chance you know two of the four teams that made it to this year’s NBA semifinals. If not, there is still a good chance you know two of the players. Does Kobe Bryant or LeBron James ring a bell? The debate concerning which one of these athletic anomalies is better has been simmering for quite some time, but the possibility of seeing the two go head-to-head for a championship ring recently caused the public discourse to boil over.
ESPN advertising decisions serve as a reminder for the digital transition
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