ESPN advertising decisions serve as a reminder for the digital transition

If you aren’t a basketball fan, there is still a good chance you know two of the four teams that made it to this year’s NBA semifinals.  If not, there is still a good chance you know two of the players.  Does Kobe Bryant or LeBron James ring a bell? The debate concerning which one of these athletic anomalies is better has been simmering for quite some time, but the possibility of seeing the two go head-to-head for a championship ring recently caused the public discourse to boil over.