Original Roy Rogers unlikely to reach today's kids

Monday, July 20, 2009 | 12:01 a.m. CDT; updated 3:15 p.m. CDT, Monday, July 20, 2009

No one else has ever depressed me like Roy Rogers Jr. After seeing his Branson show last year, I felt like I had seen Bambi’s mother shot by hunters, then been forced to watch poor, shoeless villagers drink out of a poisoned well — it being the only water source for miles — and, finally, made to read "Old Yeller," twice.  

This was partially because his performance doubled as a sort of musical funeral for his dead 1950s-superstar parents, Roy Rogers and Dale Evans. And it didn’t help that he recounted other deaths his family experienced, telling us with an empty helmet in hand, for example, about how his brother Sandy died by choking while stationed abroad in the Army.

But the saddest part of all was seeing how he seemed to be a man fruitlessly yearning for the long-gone past in his parents' Western-style shadows. He sang their songs and his in a small, half-empty theater on a quiet-frontier set, complete with a flickering fire and the skeleton of a covered wagon. “Give me one last golden harvest,” he crooned to his largely septuagenarian audience, “before I fade away.”

Performing an anachronistic, nostalgic cowboy show like this in Branson is, granted, pretty on the money. That town is where stars of yore (who aren't Vegas material) go to die, and your average visitor is old enough to remember watching original broadcasts of Trigger  — the famed horse who stands stuffed inside Roy Jr.’s Happy Trails Theater — tearing across the range.

But imagine my surprise when I recently read that Roy Rogers Jr. and his son, Dustin “Dusty” Rogers, want to bring the original back on silver screens across America, not just for kicks, but in order to “introduce today's kids to the family values of the Roy Rogers sagas.” One has to wonder how many children they have recently met.

Between eulogies, Roy Jr. at one point bemoaned what a great time it was “to be a kid back then,” when “there were real heroes.” In his subsequent discussion about what a travesty being a kid these days is, SpongeBob SquarePants and his kind were, to put it lightly, unfavorably mentioned.

But, outside of Branson, the likes of SpongeBob are the ones who have kids’ ears. NPR recently reported that, after 10 years of being on the air, SpongeBob’s show is still one of the most popular on television. It gets tens of millions viewers per month, and that many people don’t visit “The Country Music Capital of the World” in a year.

This is not to suggest that Roy Jr. means to challenge SpongeBob to a high-noon duel or that he needs to, but that those numbers might be a harbinger for his venture. Bringing Roy Rogers back as an homage is fun and deserved, but bringing him back as a means of teaching SquarePants-sized amounts of today’s youth is unrealistic.

Moreover, unless the original content is drastically changed, that messenger and his message will not be relatable to kids. They are, after all, living in a country where individuals and families are more diverse than ever before and a time when the problems they tackle as youngsters are becoming increasingly adult.

The perfect example of this disparity presented itself as I went to watch an old Roy Rogers show on YouTube after reading the news. As I waited for Episode 1 of Season 1 to load, a public service advertisement played. In it, a young boy is torn apart by taking ADHD medicine and contemplates throwing himself off a bridge. Then the Roy Rogers show starts, and the first dilemma — I kid you not — is that someone wants to fish in a fishin’ hole where he’s not supposta.

The evangelical outreach of the original Rogers is similarly outdated. Cowboy antics aren’t enough to make today’s kids feel like a homily isn’t a homily. More fundamental is the problem that millions of American children are growing up in homes that aren’t Christian, whether because those households are otherwise affiliated or entirely unaffiliated.

The Rogers men seem, somewhat admirably if also foolishly, to recognize these problems to some extent and be forging on anyway. Their plan is to produce a "King of the Cowboys" film trilogy, plus animated television content, interactive games and merchandise. To do so, they’re paired with Nashville-based, “values-driven” 821 Entertainment Group, in part because, as Dusty explained, “Hollywood wanted nothing to do with this.”

The sad part of this performance is that the Rogers can't have it both ways. To bring back Roy Rogers with modern problems and without his religion would hardly be faithful to the original. To bring him back with fishing-hole conundrums and the spirit of Jesus makes him too foreign to be morally effective.

Still, for the millions of fans worldwide, the renaissance will be welcome regardless. And perhaps the characters will be updated enough to get kids into theaters. But if the remake is, as the Rogers’ comments seem to suggest, as much about edification and entertainment, I worry for the didactic hopes of those backstage at the Happy Trails Theater.

Katy Steinmetz is a columnist and reporter for the Missourian. She moved to Columbia after spending two years teaching in Winchester, England, and one year in Edinburgh, Scotland. She has freelanced for a variety of publications, including 417 Magazine in Springfield, Mo., and the Guardian in London. Katy plans to complete her MU master's degree in 2010.

Like what you see here? Become a member.

Show Me the Errors (What's this?)

Report corrections or additions here. Leave comments below here.

You must be logged in to participate in the Show Me the Errors contest.


Ray Shapiro July 20, 2009 | 8:04 p.m.

As a child of the 50's, my mom would plunk me down in front of the old black and white where images and messages from the likes of Miss Francis' Ding Dong School, Captain Kangaroo, Lassie, the Adventures of Davy Crockett, Superman, the Lone Ranger and a whole slew of singing cowboys would inundate my psyche while dad was away at work. Humorous shows were in the vein of Andy's Gang or Howdy Doody.
This was also a home where grandma, grandpa and my young uncles and aunts lived under the same roof.
That culture was destroyed by factors which include the civil rights movement, (ie. public school busing), radical feminists, Vietnam (and the 70's "free love" drug infested lifestyle it spawned), disco, "militant" gays, America Landing on the Moon, (and tons of new technology), and in most recent years, Gangsta' Rap.
While the Roy Rogers franchise may have the desire to address their concern to return to traditional family values, (and make a buck as well), it would probably be more advantageous to take their show on the road and visit churches, schools, rodeos, county fairs and other horse/cowboy family-friendly venues.
Perhaps if Mayor Hindman's parents had given him a pony instead of a bicycle, Columbia would have been one of those horse-friendly towns.
Nevertheless, Roy and Dale's offspring do have their hearts in the right place.
So does Pat Boone.
Perhaps what we need today are singing cyclists.

(Report Comment)
Ellis Smith July 21, 2009 | 8:20 a.m.

It's been speculated that some of the bizarre carrying on in the 1960s was the result of far too heavy dosages of TV being administered to children and teens during the 1950s.

It may have been less this or that personality on the tube, but rather the subtle notion that all problems can be solved in an hour or half hour, depending upon the length of the TV show in question.

The result was a generation seriously lacking patience, whose "world view" had come from a "box" displaying black and white images.

"We aren't busy this afternoon, let's get out of Vietnam!" Well, assuming we do that, do you think the logistics alone might require a bit of time?

"Let's take over this university and change it!" We don't know how to run a university, and we really don't even know what we want, but we'll just make that up as we go. In any case it must be done quickly!

(Report Comment)
KEN GERINGER July 21, 2009 | 9:24 a.m.

They think we folks are nuts.

(Report Comment)
Benson Parker September 5, 2011 | 12:08 p.m.

Actor, comedian Jamie Kennedy made a documentary, Heckle,in which he points out how easy it is to be a critic. Ms. Steinmetz should watch it.

(Report Comment)
hank ottinger September 5, 2011 | 12:44 p.m.

Mr. Shapiro opines, "Perhaps if Mayor Hindman's parents had given him a pony instead of a bicycle, Columbia would have been one of those horse-friendly towns."

And perhaps Mr. Shapiro would have volunteered to clean up the streets.

(Report Comment)
Michael Williams September 5, 2011 | 1:06 p.m.

Ellis: I believe the REAL tragedy of those old westerns (Gene Autry, Roy Rogers, Cisco Kid, Lone Ranger) is that they lied to us young boys about guns and deception.

First, it scarred me for life when I found out there was no such thing as a 17 shooter. Even Kevin Costner in the more recent movie "Open Range" had one. So much for factual movie research. All those years looking for a pair of pearl-handled 17 shooters....wasted. Hell, I'da settled for a 15.

Second, how many times did cowboys like Roy Rogers say to the black hat, "Look out behind you!" The poor soul would look and Roy would thump his head. In the next scene, the same bad guy (how did he get free?) would have the drop on Roy (Again!), Roy would cry his warning, and the black hat would smirk and not look....and Pat Brady would sneak up behind and thump his head. Poor bad wonder they ended up so nervous and couldn't hit squat.

As a result of such traumas, I became a McGovern democrat for a few fruitless years.

And I still look over my shoulder with only a 13 shooter to protect me.


(Report Comment)
Michael Williams September 5, 2011 | 1:08 p.m.

Mr Ottinger opines: "And perhaps Mr. Shapiro would have volunteered to clean up the streets."

Perhaps. But it woulda been a good job for a few Boone County jail inmates.

(Report Comment)

Leave a comment

Speak up and join the conversation! Make sure to follow the guidelines outlined below and register with our site. You must be logged in to comment. (Our full comment policy is here.)

  • Don't use obscene, profane or vulgar language.
  • Don't use language that makes personal attacks on fellow commenters or discriminates based on race, religion, gender or ethnicity.
  • Use your real first and last name when registering on the website. It will be published with every comment. (Read why we ask for that here.)
  • Don’t solicit or promote businesses.

We are not able to monitor every comment that comes through. If you see something objectionable, please click the "Report comment" link.

You must be logged in to comment.

Forget your password?

Don't have an account? Register here.