College football and beer. At first, the combination sounds like a marketing campaign to be rivaled only by one starring children and animals. However, some feel Anheuser-Busch dropped the ball when the brewery assumed it could exclude a large portion of the college demographic from its recently launched and controversial "Fan Can" promotion: students under the age of 21.
Today's Question: Is Anheuser-Busch’s 'Fan Can' marketing campaign inappropriate?
Thursday, September 3, 2009 | 10:51 a.m. CDT;
updated 6:08 p.m. CDT, Thursday, September 3, 2009
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