COLUMBIA — Research from the University of Missouri offers the promise of turning off food-induced happiness — something that could help dieters.
Assistant professor of psychological sciences Matthew Will determined that deactivating an area of the brain that regulates emotion stopped rats from eating, even though they seemed to want more food.
He told the Columbia Daily Tribune, "It short-circuited the last switch that would cause them to consume what they're craving."
Will says the research shows that two different brain circuits control a rat's motivation to seek and to consume.
The research indicates that food euphoria is similar to a drug addiction.
Will says the study could lead to further research.