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Tour of Missouri spectators shell out $38.1 million, study says

Thursday, October 1, 2009 | 11:15 a.m. CDT; updated 11:55 a.m. CDT, Thursday, October 1, 2009

JEFFERSON CITY — An economic impact study of last month's Tour of Missouri estimates those watching the bicycle race spent $38.1 million.

The study was prepared by IFM Sports and was presented Thursday by Republican Lt. Gov. Peter Kinder during a Missouri Tourism Commission meeting in Branson.

According to the study, locals watching the race spent $5.6 million, Missourians not from the areas where the race occurred spent $11.9 million, and people from outside Missouri spent $20.6 million. The study concluded 314,000 people watched the race, and nearly three-quarters lived near the course.

Kinder has been the race's most vocal supporter. He says it was a success and generated revenue for state government. Missouri's three-year sponsorship deal ended with this year's race. The state paid $1.5 million each year for the race.


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