COLUMBIA — When MU freshman Jimmy Winkelmann, 18, was a sophomore at Chaminade College Preparatory School in St. Louis, he thought it would be funny to mock his classmates who wore brand names, such as The North Face. So he created his own clothing with a logo that read “The South Butt.”
The North Face takes on The South Butt in legal battle
To read the full article, please sign up or login.
Get full access to the Columbia Missourian on your computer, phone, and tablet for just $5.95 per month. Or click here for full access for one day for only 99 cents.
* All the high-quality, in-depth journalism of the Columbia Missourian and Vox Magazine, updated 24/7
* Your news. Your device. Your time.
If you'd like to read more about the value of being a member, read this column from the Missourian's executive editor, Tom Warhover.