COLUMBIA — When MU freshman Jimmy Winkelmann, 18, was a sophomore at Chaminade College Preparatory School in St. Louis, he thought it would be funny to mock his classmates who wore brand names, such as The North Face. So he created his own clothing with a logo that read “The South Butt.”
The North Face takes on The South Butt in legal battle
Wednesday, October 7, 2009 | 12:01 a.m. CDT;
updated 6:44 p.m. CST, Monday, December 14, 2009
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