Analysis: Friday finds big turnouts but small sales gains

Sunday, November 29, 2009 | 7:45 p.m. CST

Despite crowds fueled by heavy discounts, shoppers spent less on average on Black Friday and weren't able to give retailers the big boost they were hoping for. Sales on the day after Thanksgiving rose just 0.5 percent to $10.66 billion, according to ShopperTrak RCT Corp., a research company that monitors sales at more than 50,000 stores. That compared with a 3 percent year-over-year Black Friday increase in 2008 and an 8.3 percent surge in 2007.

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