Both Columbia theaters, Hollywood Stadium 14 and Goodrich Forum 8, now have the capability to show digital 3D movies. Hollywood installed its first digital 3D projector in early December.
However this new technology does not come cheap. Theaters have increased the price of 3D tickets to cover the added costs. Hollywood and Forum charge an extra $3 and $2.50 respectively.
Forum’s digital projector cost $400,000, as opposed to the standard 35mm, 2D projector, which costs around $60,000 on average, theater manager Brandon Casey said. The bulbs for digital projectors also cost almost twice as much as 35mm projectors and need to be replaced more frequently, Casey said.
This price increase isn’t deterring moviegoers from digital 3D films. “3D films have about 40 percent better ticket sales (than non 3D movies),” Casey said. Hollywood has only shown one 3D film since it installed the first digital projector and has not yet established a proper baseline for comparing ticket sales.
Three dollars may not be significant to movie watchers now, but as the trend of digital 3D catches on, standard 35 mm films may go the way of the VHS, forcing viewers to pay extra at the theaters more often.
Are digital 3D movie tickets worth the extra cost?