Missouri lawmakers gamble on lottery ads for education

Friday, April 23, 2010 | 11:04 a.m. CDT

JEFFERSON CITY — Missouri lawmakers are betting the state can generate more money for education by spending more money on lottery advertising.

House and Senate budget negotiators agreed Thursday to boost advertising for the Missouri Lottery by $8 million in next year's budget. That's a more than sixfold increase in the agency's current advertising allotment.

Lottery officials project that for each $1 they spend on advertising, they can generate $3 in sales proceeds to be transferred to education. That formula assumes the ads will entice more people to buy lottery tickets.

House member Ryan Silvey, R-Kansas City, argued unsuccessfully against the extra advertising. Silvey said spending more money on lottery commercials sends the wrong message when the state is cutting other government services.


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reginald hathaway April 24, 2010 | 12:10 p.m.

SOOOOOOOOOOOOOOOO they have been steadily cutting the budget but they happened to find 8 million to advertise the lottery more? WAY TO GO MO. Lawmakers!! Good to see your priorities are where they need to be. How about a cigarette tax increase to help fund education?? won't cost 8 million more dollars to do that! Oh well only a couple more years of one term Jay!

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