Anheuser-Busch to be NFL beer sponsor

Tuesday, May 4, 2010 | 6:42 p.m. CDT

ST. LOUIS — Anheuser-Busch's flagship brand Bud Light will be the official beer sponsor of the National Football League.

The brewer's announcement comes hours after rival MillerCoors announced it would not renew its deal with the football league because it couldn't agree on a price. The Coors Light sponsorship ends after this season, so Bud Light's will begin in the 2011 season.

The St. Louis-based brewer won't say how long the deal will last or how much it costs.

Bud Light was a beer sponsor of the NFL from 1990 to 2001, though it also shared the sponsorship during that time with Miller.

Anheuser-Busch's commercials are often synonymous with football's biggest game, the Super Bowl. The company holds exclusive alcohol advertising rights for the game.


Like what you see here? Become a member.

Show Me the Errors (What's this?)

Report corrections or additions here. Leave comments below here.

You must be logged in to participate in the Show Me the Errors contest.


Leave a comment

Speak up and join the conversation! Make sure to follow the guidelines outlined below and register with our site. You must be logged in to comment. (Our full comment policy is here.)

  • Don't use obscene, profane or vulgar language.
  • Don't use language that makes personal attacks on fellow commenters or discriminates based on race, religion, gender or ethnicity.
  • Use your real first and last name when registering on the website. It will be published with every comment. (Read why we ask for that here.)
  • Don’t solicit or promote businesses.

We are not able to monitor every comment that comes through. If you see something objectionable, please click the "Report comment" link.

You must be logged in to comment.

Forget your password?

Don't have an account? Register here.