COLUMBIA— A team of computer programmers developed Kevin Long's idea, and Missouri's football team became the first to use it. Long's service, UDiligence, tracks the use of racy or explicit words on social networking sites such as Facebook, Twitter or MySpace.
A fraternity at Purdue University came up with the list of words used by the service and they are grouped into five categories: alcohol, drugs, sex, violence and general/racial, which includes profane words.
When any of these words appear on a Missouri football player's social networking page, an e-mail notification is sent to Dan Hopkins, Missouri's director of football operations. A link in the e-mail takes Hopkins to the page where the word was used and he can determine if it was used in an appropriate manner.
Hopkins would not discuss any actions or possible punishments that have or would be used as a result of using this program for the football team.
The team pays about $1,500 a year for the service.
Should the Missouri football team's language be tracked on social network sites? Do you think other athletic teams should be included?