COLUMBIA — Heart of Missouri United Way launched its campaign to raise $3.3 million Friday morning at the Tiger Hotel.
Reaching this goal would mark the 50th year in a row that the organization raised more money than the previous year, and it would be a 1 percent increase from the amount raised in 2009.
The organization is already on its way to meeting its goal. As announced at the rally, $58,868.72 has been raised, and the total amount pledged by the campaign’s various divisions has reached $3.31 million.
The biggest pledge came from the campaign's major firms division with $1.65 million, followed by MU with $650,000 – a 4 percent increase from the university's 2009 pledge.
The campaign launch, sponsored by CenturyLink, involved more than 150 volunteers and community members. These, along with many others, are involved in helping United Way reach its financial goal and serve more mid-Missourians in the seven-county area that Heart of Missouri United Way reaches.
The 31 partner agencies that United Way funds and works with are the “front lines” in helping to reach these citizens, Executive Director Tim Rich said.
United Way is about to undergo a big change as well with its new "community impact" business model.
Don McCubbin, executive vice president of Shelter Insurance Companies and community campaign chairman, said this will help agencies work more collaboratively to reduce inefficiencies and help United Way’s funds stretch even further, getting a bigger “bang-for-the-buck.”