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Anheuser-Busch's free Bud sample offer confuses

Thursday, September 23, 2010 | 5:16 p.m. CDT; updated 5:22 p.m. CDT, Thursday, September 23, 2010

ST. LOUIS — This free Budweiser's for you. But so is the job of figuring out when and where to get it.

Anheuser-Busch InBev announced this week that a "Budweiser National Happy Hour" kicks off next Wednesday with free samples at bars and restaurants.

But because local and state laws limit alcohol sampling, the brewer can't give any more specifics.

The company says drinkers are calling distributors, posting on Facebook and checking in with local bars to find out when they might snag one of 500,000 free samples to be given out through October.

The samples are part of a new campaign to woo younger drinkers and generate new interest in the sagging brand.

Anheuser-Busch president Dave Peacock says sampling is a good way to reach new drinkers.

 


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