Hallmark, Paris Hilton settle 3-year lawsuit over greeting card

Tuesday, September 28, 2010 | 12:53 p.m. CDT

KANSAS CITY — Kansas City-based Hallmark Cards Inc. has settled a lawsuit filed by Paris Hilton over the use of her image and catchphrase "that's hot" on a greeting card.

Hallmark attorneys had defended the card as a parody. But Hilton's lawsuit claimed the company had misappropriated her image and catchphrase.

The Kansas City Star reported that Hilton obtained a trademark on the phrase "that's hot" in 2007, a few months before the lawsuit was filed.

Last year an appellate court rejected Hallmark's contention that the card warranted a "public interest" defense.

No details of the settlement were released. The lawsuit had sought a half-million dollars.

Hallmark spokeswoman Julie O'Dell said the company had no comment on the settlement other than that it was a "mutually acceptable conclusion."

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