The city allows advertising on its buses and other vehicles, but this isn't stopping a push by two City Council members to ban advertising on one truck, according to a recent Missourian report.
This black truck drives around Columbia every day for about 12 hours. It doesn't have a destination. Instead, it rotates various advertisements on each of its sides. Tiger Mobile Advertising owns the black vehicle.
First Ward Councilman Paul Sturtz and Sixth Ward Councilwoman Barbara Hoppe complained about the truck. Hoppe said the truck is different from company vehicles and city buses.
“It was driven around to attract attention,” Hoppe said in the article. “It's basically a mobile scrolling billboard with no other purpose than to be a mobile scrolling billboard.”
Second Ward Councilman Jason Thornhill said it might not be appropriate to tell a private company that it can't use a mobile advertising truck since Columbia just signed a $200,000 contract for advertising on city buses, according to the article.
The council referred the issue to the Planning and Zoning Commission.
Would you support a ban on the mobile advertising trucks?