COLUMBIA — Four best friends, one college bromance, a Columbia backdrop.
"Box Elder," a movie about "dudes being dudes" and highlighting Columbia college students, premiered at Ragtag Cinema in March 2008. But starting Monday, the film will be available for at least 90 days on cable and satellite Video On Demand throughout the U.S. and Canada.
- AT&T U-Verse
- Rogers (Canada)
- EPB of Chattanooga
- HTC Conway
- Service Electric (Wilkes-Barre)
- Cogeco (Canada)
- DISH (VOD)
- Bend Broadband
- Blue Right
- Guadalupe Valley
- Service Electric (Beth)
- Cameron Communications
- Cincinnati Bell
- CL Tel
- Community Television
- San Bruno Minicipal Cable
- Volcano Vision
- *Verson FiOS will carry the film beginning Nov. 11
The number of people who view the film during its 90-day trial will determine how long it will remain available on cable and satellite Video On Demand, according to a news release from the film's production company, Boxcar Films.
The cable provider will keep a certain percentage of the profits made from the film. The rest will be paid to Gravitas Ventures, which keeps a small percentage and gives the rest of the profits to Boxcar Films.
About two months ago, Boxcar Films began talking with several different companies that distribute through Video On Demand, said Brock Williams, the film's producer. They signed a contract with Gravitas Ventures, which now has all of the North American digital rights to the film.
"(Box elder bugs) travel in groups and they invade your home in the winter... they're loud and annoying... but they don't actually do anything," Williams said in reference to the movie's title. "So, (Todd) thought that a box elder bug was a good analogy for college students because they travel in groups but don't really accomplish anything."
Since 2008, Range Life Entertainment has taken the film on three tours around the U.S.
"We totaled everything up from all three tours, and the screening at Ragtag," Williams said. "(It) was basically $50,000."
The sum was unusually high for a self-financed independent film, said Jen Huemmer, office coordinator at Boxcar Films, in a news release. When the numbers were released on Box Office Mojo, a website that tracks box office revenues, there was a lot of interest in the film, Williams said.
Since then, Boxcar Films has been working on reaching out to its audience, Huemmer said.
"It's kind of cool to hear stories where it becomes someone's favorite movie that isn't from Columbia," he said. "Basically anyone who's been to college anywhere can relate to it."