COLUMBIA – American Express OPEN has declared Nov. 27 the first-ever Small Business Saturday.
Following the busiest shopping day of the year, Black Friday, Small Business Saturday is a national movement to support small business by attempting to drive customers to local merchants. Led by American Express, the national movement is coming to towns across the country, including downtown Columbia.
“Small Business Saturday is a way for customers to be reminded about how important small businesses are to the Columbia economy," said Carrie Gartner, director of The District. “It’s a great way to remind people what wonderful small businesses we have here in town.”
Any independently owned small business that accepts American Express is included in Small Business Saturday. Incentives are offered to those who participate, including a $25 statement credit when you spend $25 or more at a participating small business using your registered American Express card, according to a news release.