Shoppers turn out Sunday to take advantage of post-holiday sales

Sunday, December 26, 2010 | 6:46 p.m. CST
Emma Phelps, 3, lays her hand on the box of new boots her mother, Amber, bought at Macy's with extra Christmas cash on Sunday afternoon. Emma got to pick out a necklace.

Before Christmas, Ellen Niles was one suitcase short of a collection. A cash gift from her parents on Saturday filled the gap.

“I couldn’t afford one before Christmas, and now I have money to get another,” said Niles, who was shopping Sunday afternoon.

She also picked up a sweater that was discounted $10.

Niles was one of dozens of shoppers at Marshalls, 1901 Bernadette Drive, who were doing some post-Christmas shopping.

Last year, the day after Christmas was the second-highest revenue day for retailers, with $7.9 billion spent by shoppers, The Associated Press reported.

In Columbia, shoppers Sunday were looking for bargains, cashing in gift cards, exchanging items and spending Christmas money.

“A couple of days after Christmas is another Black Friday because people are still waiting for deals,” said Dave Parfitt, who was shopping with his family at Best Buy, 2001 W. Worley St.

According to Ben Cox, operations manager at Best Buy, “Traditionally this is one of our busiest days from the perspective of gift cards."

Sales before Christmas are primarily about small gift items such as digital cameras and inexpensive laptops, Cox said.

“After Christmas, sales are usually for higher-end items such as TVs and nicer laptops,” he said.

At Marshalls, Rachel Scheiner was looking for was a coat but ended up buying a pair of snow pants, originally priced at $89 but on sale for $29.

At Dick’s Sporting Goods, Cameron Vititoe, 12, had come from Fulton with his father to spend a $100 gift card. He was looking for a first-base mitt.

His dad, Ken, had already stopped at Bass Pro Shops to return a hunting jacket.

“Most places I’ve gone to, I haven’t had a problem with returns,” he said.

In the Macy’s parking lot, Amber Phelps was putting a new pair of boots in the car. She had purchased them with extra Christmas cash.

“It’s something I’ve been wanting, perhaps needing,” she said.

Strong spending this week would build on the highest-spending holiday season since 2007, according to The Associated Press.

Dec. 26-Jan. 1 accounts for more than 15 percent of holiday spending, the news service reported.

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