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Social media not viewed as immediate move for Columbia Public Schools

Friday, January 14, 2011 | 3:30 p.m. CST; updated 8:45 p.m. CST, Thursday, January 20, 2011

COLUMBIA — A survey conducted by Patron Insight in October and November for the Columbia Public Schools found the use of the district starting a Facebook page, blog or launching Twitter not to be a high priority.

According to data from the survey, there was little excitement from the 400 surveyed patrons about the district pursuing the idea of social media. However, the data suggested that Facebook was the preferred choice.

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"Our community just isn't ready for us to communicate with them yet in regards to social media," said Michelle Baumstark, Columbia Public Schools communications relations coordinator. "Now that may change in a year or so, but right now they seem pleased with the current methods."

Baumstark said just because social media are frequently used right now doesn't mean it is the right thing for Columbia Public Schools.

She said the board will be presented with a formal report with the survey results on Thursday. The district will continue to survey each year, gauging the changes in views toward social media.


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