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Starbucks announces bigger cup: Trenta holds 31 ounces

Monday, January 17, 2011 | 5:32 p.m. CST; updated 7:32 p.m. CST, Monday, January 17, 2011

The bigger-is-better concept seems to be striking a chord among some Starbucks customers.

Starbucks will begin a phased-in nationwide rollout Tuesday of its Trenta cup size that can be filled with just shy of a quart's worth of iced beverages such as coffee, tea and lemonade.

Starbucks Corp. says Trenta, which means 30 in Italian, will be 31 ounces and cost about 50 cents more than the 20-ounce Venti size.

The new cups will be introduced Tuesday in 14 states: Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Texas, Oklahoma, New Mexico, Hawaii, Nevada and Arizona.

California residents can buy them beginning Feb. 1 and the nationwide rollout should be complete by May 3.

The expansion comes after the cafe chain tested the 31-ounce cup in several markets last year, including Phoenix, Tampa, Fla., and Atlanta.

 


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Comments

Paul Allaire January 18, 2011 | 11:03 a.m.

This is really really critical news. Really.

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