COLUMBIA — The Conservation Federation of Missouri named Larry and Brenda Potterfield the Conservationists of the Year for 2010.
An awards committee judged the candidates based on resumes submitted by nominators. Of all the resumes presented, the Potterfields’ were the most outstanding, Ann Kutscher, chair of the committee, said.
“The committee selects the person who has done the most for our community and for conservation,” she said.
The Potterfields founded MidwayUSA, a company that sells hunting supplies. In 2009, the company received the Malcom Baldridge National Quality Award, which is the highest presidential honor for innovation and performance excellence.
“They’re initiators,” said Dave Murphy, executive director of the Conservation Federation of Missouri. “They are very proactive.”
Murphy said the Potterfields have a great commitment to getting young people involved in outdoor activities. They fund programs, provide staff members and maintain a farm for organizations to use, he said.
This year, they pledged to give $400,000 annually to four different organizations relating to young people’s involvement in outdoor activities, Murphy said, though he wouldn't provide the names of the organizations.
The Potterfields have financially supported many organizations, such as the National Wild Turkey Federation, Friends of the NRA and Conservation Federation of Missouri’s Share the Harvest Program. They have put millions of dollars into conservation, Murphy said.
“They are very committed to making this world a better place,” he said.