MU aiming higher in next fundraising campaign

Thursday, April 21, 2011 | 7:05 p.m. CDT

COLUMBIA — Administrators at MU are preparing for a major new fundraising campaign with hopes of bringing in more than $1 billion.

Details will be announced sometime later, but Chancellor Brady Deaton told faculty members this week the drive will focus on raising the university's national and international profile.

The Columbia Daily Tribune reports the campaign will probably begin quietly as administrators reach out to potential big donors.

The university's last major fundraising campaign was an eight-year drive dubbed "For All We Call Mizzou." That effort ended three years ago and brought in $1 billion, most of it designated for specific purposes including scholarships and buildings.


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