COLUMBIA — A new downtown store, Impression Boutique Columbia, is temporarily closing after two months in business and will relocate elsewhere in The District.
The boutique's owner, 18-year-old college student Alexis Alexander, said she is seeking a bigger place downtown and needs at least 2,000 square feet.
The original location at 20 S. Ninth St. got a lot of foot traffic, she said, but the lease ran out in August.
Before Alexander opened her boutique on Ninth Street, her father ran a jewelry business for a year at the same location. Now, she said, they want to incorporate the two businesses into one boutique and need to relocate to a larger store.
"We can provide better service to the customers in this way," she said.
Alexander and her mother, Jamie, both agreed that the new store should remain downtown.
“We want to be visible to the girls so they know we’re around,” Jamie Alexander said. “We don’t want to go way off the path too much where they can’t find us.”
Jamie Alexander said they are considering two downtown spots for relocation — one on Broadway next to Elly's Couture and the other on Cherry Street across from Bangkok Gardens.
Jamie Alexander said they are more likely to choose Cherry Street because it will be more affordable.
Alexander said her store's target audience is young women, so the selection is mostly casual dresses.
"It's a dress boutique," she said. "Though we also carry T-shirts and will be getting some jeans soon."
She added that she orders all of her merchandise from California.
Alexander said her boutique also carries the clothing line Noa Echo, which is owned by her friend Ariana Zeh. Zeh takes custom orders for her line as well.
"I'd say Ariana's style is more bohemian, and mine is more elegant," Alexander said.
Alexis Alexander said they are also updating their Facebook page frequently so that people can be informed. Her family will announce the new location of their boutique on Facebook by Sept. 5.
In the meantime, she said, they are considering selling clothing in sorority houses on Wednesday evenings, since women tend to shop before going out on Thursday nights and weekends.
It is one way to maintain visibility among college women, she said.
“If you’re gone for too long, people forget that you were there."