COLUMBIA — The MU chapter of the Pi Beta Phi sorority will hold the “Runway Looks And Reading Books” fashion show at 7 p.m. Sept. 30 at the Upper Crust Bakery & Cafe on Elm Street.
Rachel Cowlishaw, the sorority's vice president of philanthropy, said proceeds from ticket sales will go to First Book, a non-profit organization that connects book publishers and community organizations in order to provide low-income-family children with their first books.
Cowlishaw said, as a national organization, Pi Beta Phi aims to spread and promote literacy.
Pi Beta Phi holds a philanthropy event every semester. Last spring they held a basketball tournament in which 70 teams to participated, she said.
This semester, Cowlishaw came up with the runway show idea because she wanted to plan a philanthropy that was completely different from their past ones.
“I decided to do something that involves women on campus,” she said.
Cowlishaw, a textile and apparel management major, had a fashion internship last summer and learned how to put on events such as a runway show.
“Looking at other sororities on campus, none has done anything similar to this,” she said.
The show is expected to last for approximately 20 minutes and will feature merchandise from four different downtown boutiques: Britches Clothing, Elly’s Couture, Envy Columbia and Swank Boutique.
Cowlishaw said each store will showcase 10 to 15 outfits. The majority of the models will be Pi Beta Phi members.
Megan Kamitsuka, the sorority's vice president of housing, said Cowlishaw also asked her to walk in the runway show. "I'm very excited; it's a fun, girlie event," she said. "This is something that we've never done before."
Kamitsuka said Pi Beta Phi is also inviting other sorority chapters' members to be guest models. "We're hoping to get a lot of girls from other Greek sororities to attend the event," she said.
A 6 p.m. "mocktail hour" prior to the runway show will include light refreshments and non-alcoholic beverages. All guests will be automatically entered into a raffle with various prizes such as gift cards from Campus Bar and Grill and Quinton’s & Tonic, she said.
In addition, each guest will recieve a gift bag that features coupons from the four participating boutiques and more.
Cowlishaw said grey tank tops with “Runway Looks And Reading Books” writtenacross the front in blue will also be available for sale at the event. All proceeds go to First Book.
Tickets are $10 each. They can be purchased at the Student Center box office with cash, credit or student charge.
For more information, contact Cowlishaw at email@example.com