Hickman, Rock Bridge pioneer athletics marketing in Missouri high schools

Tuesday, January 3, 2012 | 3:56 p.m. CST; updated 4:23 p.m. CST, Tuesday, January 3, 2012

COLUMBIA — Hickman and Rock Bridge high schools upgraded to brand new scoreboards in October, the first step in a new partnership between Columbia Public Schools and Columbia-based marketing company Kelly Sports Properties.

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