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Columbia Missourian

True Media company to move home office to Business Loop 70

By Haoyun Su
January 6, 2012 | 6:00 a.m. CST

COLUMBIA — The home office of True Media, an independent media strategy and communications company, is moving to a new building in late August or early September.

The new headquarters will be located in the two-story, 13,000-square-foot building at 500 Business Loop 70 W., which was formerly occupied by Commerce Bank.

Jack Miller, president of True Media, said the company hasn't decided the final design but expects the building renovation to start by April 1. Simon Oswald Associates, a local architectural firm, is responsible for the design.

"We will spend a significant amount of money to build it, redesigning the interior and the aesthetic look of the building." Miller said.

Since the construction will probably take four to five months, the company expects the move will take place in late August or early September.

The move is due to the company's expansion of current services and demand for space to accommodate future staff.

"We're running out of space here," Miller said. "During the last 18 to 24 months, we've been recruiting a new employee every 30 to 45 days somewhere for our three offices."

The company's office in Columbia is located at 29 S. Ninth St., above Kaldi's Coffeehouse. It is about 6,000 square feet, less than half the size of the new location.

Launched in March 2005, True Media's goal is to help clients communicate to target consumers and figure out the best way to sell products. It provides strategies of various media solutions to position clients' products, including traditional media, interactive services and social media.

"We always put strategy first." Miller said.

True Media has around 50 employees for its three offices altogether, and staff in Columbia represent almost half of the total.

One of the additional offices is in St. Louis and the other is in Calgary, Alberta, Canada. Miller said they decided to launch its office in Canada in 2007 because one of their clients was "internationally-based" and wanted them to "be able to handle both countries."

The company's U.S. revenue reached $35 million last year. "It is nearly 100 percent growth in 12 months," Miller said. In 2010, that figure was $18 million. The company ranked at #2108 on the Inc. 5000 fastest growing private companies list last year.

"I don't know how the whole industry is doing," Miller said. "But we see increasing demand for our products. Our company is also actively looking for new clients all over North America."

Miller hopes the city will create a longer-term plan to revitalize the Business Loop area.

"The Parkade Center right across the street is a successful example," Miller said. "The city should be proactive and create incentive for other businesses to move to the Business Loop, helping property owners to make the area better."

The Parkade Center, Columbia's oldest mall, saw new life as Moberly Area Community College moved in in 2010 and the Aldi grocery store moved nearby last year.