COLUMBIA — Three MU students created a music video called "We Are Mizzou," which they posted on YouTube on Saturday, just in time for a week of intense school spirit leading up to the KU basketball game.
In response to the MU video, Kansas fans created their own video.
We know — it's not the first time that MU, or other colleges for that matter, have come out with music videos representing school pride. Let's look at some others, from here and elsewhere.
We've also pulled together online reaction to the video, from MU fans, SEC fans and Jayhawk fans. Scroll below the videos for a sampling of tweets and other social media posts.
Now, about those videos ...
The Mizzou Rap was created in 2008 as part of the Freshman iLife Competition, according to the video's description.
VolleyZOU made one in 2010 to support the volleyball team.
The idea goes as far back as 1986, when the Tigers basketball team created a rap video, known as "The Cats from Ol' Mizzou." It includes this line from Coach Norm Stewart: "I'm Stormin' Norm, I don't speak jive."
MU has many more spirited videos out there, including a second VolleyZOU video from fall 2011, another rap song called "Reppin' Mizzou" also from the fall semester and some country twang in Big MO. (Which ones are we missing? Add links in the comments below.)
And now, let's look outside Columbia. "We Are Mizzou" has similarities to a video called "I Love My Ducks (Return of the Quack) made by University of Oregon students. Both videos have three main rappers with women dancing in the background.
Indiana University also has a similar one called "This is Indiana," which features two rappers and many dancers.
Notre Dame has a similarly titled video, "We are ND," but it takes a rock 'n' roll approach rather than rap.
And this roundup wouldn't be complete without the inclusion of a KU video. This one is called "Red and Blue KU."
Looking for more? University of Central Florida, like KU, posts their take on Wiz Khalifa's "Black and Yellow" by creating "Black and Gold - UCF Remix." West Virginia also boasts their colors with "The Gold N Blue."
And now, back to Mizzou's newest video, which is inspiring school spirit in some fans and embarrassment in others. Check out how people are responding online.