MU professors discuss what to expect from Super Bowl commercials

Friday, February 3, 2012 | 7:39 p.m. CST; updated 1:19 p.m. CST, Monday, February 6, 2012

COLUMBIA — Super Bowl Sunday is not only the biggest day in football but also the biggest day for commercial industries. Advertisers are using a number of strategies to capture viewers' attention.

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