Colleges obsess over rankings; most students disregard them

Sunday, February 5, 2012 | 4:09 p.m. CST; updated 4:16 p.m. CST, Sunday, February 5, 2012

When US News & World Report debuted its list of "America's Best Colleges" nearly 30 years ago, the magazine hoped its college rankings would be a game-changer for students and families. But arguably, they've had a much bigger effect on colleges themselves.

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