Missouri bill would allow advertising on school buses

Monday, February 6, 2012 | 10:27 a.m. CST

JEFFERSON CITY — A Missouri lawmaker wants to let school districts lease advertising space on school buses to help cover transportation costs.

Legislation byRep. Mike Kelley, R-Lamar, would provide for advertisements on the interior and exterior of school buses, with certain restrictions. The state Board of Education would write the rules for advertising.

Some ads would be automatically forbidden, including those that feature gambling, alcohol, tobacco or political causes. School districts would not be allowed to endorse any products in the ads.

Districts would have to use at least half the advertising revenue to pay for student transportation. State funding for bus transportation has been cut in recent years as Missouri's budget has tightened.

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Greg Allen February 6, 2012 | 12:49 p.m.

"Districts would have to use at least half the advertising revenue to pay for student transportation." Where does the other half go?

I know that money's tight all around, but some places should be immune from incessant advertising and commercialization. The school district wouldn't endorse any specific thing it advertises? Public perception would be that it does. What a can of worms that would be!

(Report Comment)
Ellis Smith February 6, 2012 | 2:28 p.m.

Of course we KNOW there'd be no arguing over which ads would be acceptable and which would not. Are there any folks who want to sign up for that committee? Be sure to bring a copy of the First Amendment (free speech) to all committee meetings.

(Report Comment)
hank ottinger February 6, 2012 | 5:38 p.m.

Mr. Allen has it right: this is a bad idea from any number of standpoints.

(Report Comment)

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