Missouri lawmakers push to allow digital billboards

Tuesday, April 10, 2012 | 5:47 p.m. CDT

JEFFERSON CITY — Missouri lawmakers are pushing to allow more digital billboards on the state's roads and highways.

Current law allows for converting conventional billboards into electronic signs if they comply with all federal and state rules. The Missouri Outdoor Advertising Association says there are about 40 or 50 such signs throughout the state.

A bill endorsed Tuesday by a House committee would allow for the conversion of noncompliant billboards into electronic signs if they met state and federal rules when they were first put up.

The measure has already been approved by the Senate and now goes to the full House.

Supporters of the measure say digital billboards allow businesses to advertise more cheaply. Opponents say that adding more digital billboards along Missouri highways could be more distracting to drivers.

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