Missouri senator pushes for new state slogan emphasizing rivers

Monday, April 30, 2012 | 8:15 a.m. CDT; updated 9:21 a.m. CDT, Monday, April 30, 2012

JEFFERSON CITY — A Missouri lawmaker wants tourism officials and government agencies in the state to start using another slogan he believes tells more about the state's heritage and attractions.

A resolution by Sen. John Lamping R-St. Louis encourages the Division of Tourism to incorporate the slogan "The Great Rivers State" in its marketing.

Lamping's measure notes that while the Mississippi and Missouri rivers are well-known waterways with significant places in history, Missouri has more than 110,000 miles of rivers and streams altogether.

Lamping's resolution has cleared the full Senate and won endorsement by a committee in the House, where debate is possible in the weeks ahead.

Missouri is already marketed with other slogans, including "The Cave State" and "Where the Rivers Run."

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Richard Saunders April 30, 2012 | 10:40 a.m.

"There's another old saying, Senator: Don't p*** down my back and tell me it's raining."

Sorry, couldn't resist. Rivers and all that.

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