Ameren Missouri Power Change campaign recognizes unsung heroes

Monday, July 23, 2012 | 3:29 p.m. CDT; updated 4:35 p.m. CDT, Monday, July 23, 2012

COLUMBIA — Unsung heroes are the focus of Ameren Missouri’s Power Change campaign, spokesman Bryan Daniels said.

The online contest allows people to nominate community activists for recognition by liking Ameren Missouri’s Facebook page and submitting a 300-character statement and a photo. From those submissions, the program organizers will choose 10 finalists who will receive $250 toward their favorite charity and advance to a round of public voting.

The deadline for submitting nominations is Aug. 6.

People will then be able to vote for a grand prizewinner Aug. 17 to 31. The winner will receive a $10,000 grant for the charity of his or her choice, and the runner-up will receive $2,500. The remaining finalists will each receive $1,000 dollars toward their charities, according to a news release from Ameren.

The winners will be announced after Sept. 10.

Because this is the first time Ameren has sponsored a contest through Facebook, it’s difficult to predict how many people will participate, Daniels said. Thus far, he said, “it’s gotten an overwhelming response."

Supervising editor is Scott Swafford.

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