COLUMBIA — The Tiger Town events previously planned for two home football games this fall have been canceled because of insufficient funds.
To host the block party-style events, which were to take place before the Georgia and Alabama home games, event organizer Greg Steinhoff said Tiger Town would have needed several hundred thousand dollars it didn't have. The money would have paid for tents, tables, booths, stages, entertainment, a family area and more.
"For an event this size, it’s not hard to see all these items are necessary and add up quickly," Steinhoff said.
In June, organizers reported they would focus their time on securing sponsors and raising money, according to a previous Missourian report.
Steinhoff said there was so much planning involved that there wasn’t time to find enough sponsors to support the event.
“In order to do this right, you need to assemble sponsorship information at least six months in advance,” he said. “We’re asking just a couple months before the event, but people have already committed their marketing budgets."
Steinhoff said his organization might attempt Tiger Town next year because organizers will have the opportunity to see the results of Missouri’s first season in the Southeastern Conference.
By observing the 2012 football season, Steinhoff said organizers will know what they need to do to host Tiger Town in the future.
“We’ll be able to see how well people travel, what they like to do and where they like to stay,” he said.
Supervising editor is Ann Elise Taylor.