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Red Cross will not receive funding through United Way this year

Monday, October 22, 2012 | 7:30 p.m. CDT

COLUMBIA — The American Red Cross Heart of Missouri Chapter is one of the 10 agencies that will not receive any funding from the Heart of Missouri United Way under its new funding model. 

The Heart of Missouri United Way is allocating funds under the Community Impact Model, which focuses on specific "impact" areas in the community. The United Way is now funding agencies that target children and families. The Red Cross was not chosen.

For the last two years, the United Way gave the Red Cross $89,964 per year. The Red Cross said in a news release that the lack in funding would present challenges in providing essential services in the areas of: 

  • Disaster response and readiness,
  • Community preparedness,
  • Volunteer recruitment,
  • Retention and training,
  • Service to military families, and
  • Health and personal preparedness.

In the last 10 years, the Red Cross has been working on its fundraising and hopes to "fill the void the Heart of Missouri United way has left" by relying its own fundraising, donations and partnerships with foundations and corporations, according to the release.

The Red Cross does not anticipate staff reductions or program elimination as a result of the funding loss, the release said.

Supervising editor is Karen Miller


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