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Columbia Missourian

Massive Budweiser sign to get upgrade

By The Associated Press
January 28, 2013 | 8:13 a.m. CST
The 150-foot-long Budweiser sign at the Anheuser-Busch brewery was coming down Monday and will be updated for the first time since 1979.

ST. LOUIS — A St. Louis landmark is getting a big makeover.

The 150-foot-long Budweiser sign at the Anheuser-Busch brewery was coming down Monday for the first time since it was installed in 1979. The brewery is spending $500,000 to upgrade the sign so that it will shine more brightly, using LED technology that will be better able to stand up to the elements.

Removing the sign is a difficult process — the "B'' alone is 18 feet tall and weighs 2,400 pounds. The replacement process is expected to take five weeks.