COLUMBIA — True/False Film Fest attendees wore their support for the festival. Hats, scarves and hoodies could be seen on people walking the streets of downtown Columbia over the past three days.
The merchandise store is located in the box office and sells everything from baby onesies to CDs by bands playing at the festival. Prices range from 50 cents for a sticker with the True/False logo to $50 for a black-and-white hoodie also with the logo.
Since the merchandise store opened Wednesday evening, business has been good.
"We probably sell more merchandise than the average festival," office and merchandise manager Amanda VanderTuig said. "The people who come love the festival, and they take it home with them with merchandise."
VanderTuig said the festival has intentionally been working on its brand.
"True/False in general has a certain aesthetic, so we keep it in everything we do," she said.
A special item this year is the anniversary book titled "Rarely Has Reality Needed So Much to be Re-imagined: A mostly true history of the True/False Film Fest." It documents the past 10 years of the festival with stories from people who have worked at the event.
"It's been selling like hotcakes," assistant merchandise director Lillian Robinsonsaid.
A last-minute addition was the thundersnow beanie inspired by the recent weather phenomenon.
T-shirts are among the most popular items. Selling particularly well was a design of a fox wearing a mask — a reference to The Jubilee party on Thursday night — for $18. T-shirts from previous years are on sale for $10 or $12 Columbia business Diggit Graphics printed all of the T-shirts.
This year marked the first time the festival had an open call for T-shirt design submissions, VanderTuig said. Of a few dozen submissions, five or six designs were chosen based on their potential to sell and how they worked with the festival's theme.
"It gave us the opportunity to work with artists we hadn't worked with in the past," she said.
In-house designers also created T-shirt designs.
MU alumna Kate Genellie said she was happy festival organizers picked her T-shirt design. A fan of the festival, she has attended since 2007.
"To be able to be a part of this scene is neat," Genellie said.
Her T-shirt design is a long-sleeve yellow shirt with birds holding a clothesline. She was inspired by the do it yourself idea, which the True/False website lists as the root of the festival. It is selling for $20.
Merchandise can be purchased year-round at the True/False online store, VanderTuig said. The store launched in October.
Supervising editor is Emilie Stigliani.