Willpower apparently can be bought. The chance to win or lose $20 a month enticed dieters in a yearlong study to drop an average of 9 pounds — four times more weight than others who were not offered dough to pass up the doughnuts.
Cash can bribe dieters to lose weight, study finds
Thursday, March 7, 2013 | 5:56 p.m. CST;
updated 7:05 p.m. CST, Thursday, March 7, 2013
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