STORIFY: What did you expect? Online reaction to Columbia's new marketing slogan

Friday, April 5, 2013 | 4:31 p.m. CDT

The Columbia Convention and Visitors Bureau unveiled their new logo and slogan for the city's branding efforts on April 4. It reads: "Columbia, MO: What You Unexpect!"

Columbia residents took to online platforms to share their reactions to the slogan, most of which were negative.

What do you think of the city's branding efforts? Let us know in the comments.

If you can't see the Storify embedded below, you can view it here.

Supervising editor is Joy Mayer.

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