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MU Bookstore gets new name: The Mizzou Store

Wednesday, May 29, 2013 | 7:09 p.m. CDT

COLUMBIA — The MU Bookstore has officially changed its name to The Mizzou Store as of Wednesday.

Michelle Froese, manager for Student and Auxiliary Services, said the name change is an effort to help MU families better connect with the bookstore.

Froese said the term "university bookstore" is too generic. Although the bookstore sells books, it also sells clothing, gifts and many more items. The university wanted a name that would better reflect all its store has to offer.

"'Mizzou' is a unique identifier for the university," Froese said. "Very rarely people call it the University Bookstore. Instead, they say, 'I'm going to the Mizzou store.' In common usage, that name makes more sense."

The name change has been budgeted for since December, Froese said.

In addition to changing the name of the bookstore, the university had to change its advertisements. The store's website has been updated, and the Twitter account will be as well. As for Facebook, Froese said once a page has more than 5,000 likes, its name no longer can be changed.

Because the MU Bookstore Facebook page has more than 5,000 likes, a new page has been created. Both pages will be updated for the next few months, but the old page eventually will be deleted. 

It is hoped that the new name for the bookstore will create a sense of pride and tradition, Froese said.

Recent MU graduate Megan Green said she thinks there will be only a slight difference in profit with the name change.

"I could see how the change would raise profit from the alumni and fans, but I don't think there will be a big difference for students because they are already here," Green said. "Calling it a bookstore, people probably think it sells mostly books, but I assumed people would know that you could buy other things, too."

The Mizzou Store's advertisements have been updated with the new name. Froese said a few smaller changes will be made later this summer to refresh the interior of the store and bring in more customers.

"We are very excited. We even consulted with our stakeholders, alumni, students, faculty and staff," Froese said. "The change makes sense."

Supervising editor is Hannah Wiese.


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