Columbia Transit looks for new marketing, public relations specialist

Thursday, June 6, 2013 | 6:38 p.m. CDT; updated 7:25 p.m. CDT, Thursday, June 6, 2013

COLUMBIA — The Public Works Department is seeking a marketing specialist following the resignation of Christa Holtzclaw, who had held the position since late August.

Holtzclaw resigned April 26 to become a marketing specialist at the Missouri Wine and Grape Board, promoting vineyards and wine producers.

As marketing specialist, Holtzclaw was tasked with promoting Columbia Transit, specifically the FastCAT line of buses when they first were introduced in August. She went about this in several ways, including establishing a presence on social media, developing advertising, marketing and public relations strategies and creating a communication infrastructure for the transit system.

"Our overall branding strategy was reaching out not only to people who already ride Columbia Transit, but individuals that weren't using it as well," Holtzclaw said. "I enjoyed my time working at the city and am thankful for the opportunity, but my new position presented itself and worked better for my career path."

Steven Sapp, public information specialist for the Public Works Department, said Holtzclaw was Columbia Transit's first marketing specialist, so the plans she developed were firsts.

The search for a new marketing specialist is being conducted online at, where a full job description can be found. Sapp said the most important skills a candidate can bring are in marketing and customer communication.

"We're looking for a person who is passionate about public transit and has a good understanding of how it works," Sapp said. "They will certainly be a key player in marketing information about proposed changes to transit overall."

Sapp said there won't be much deviation from the plans Holtzclaw established in her time, but that there will be an emphasis on the new CoMo Connect, a recently proposed overhaul of transit routes and hours.

The online application will close Sunday. Although there is no defined deadline, Sapp said the position would be filled soon after the applications are processed.

Supervising editor is Scott Swafford.

Like what you see here? Become a member.

Show Me the Errors (What's this?)

Report corrections or additions here. Leave comments below here.

You must be logged in to participate in the Show Me the Errors contest.


Leave a comment

Speak up and join the conversation! Make sure to follow the guidelines outlined below and register with our site. You must be logged in to comment. (Our full comment policy is here.)

  • Don't use obscene, profane or vulgar language.
  • Don't use language that makes personal attacks on fellow commenters or discriminates based on race, religion, gender or ethnicity.
  • Use your real first and last name when registering on the website. It will be published with every comment. (Read why we ask for that here.)
  • Don’t solicit or promote businesses.

We are not able to monitor every comment that comes through. If you see something objectionable, please click the "Report comment" link.

You must be logged in to comment.

Forget your password?

Don't have an account? Register here.