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Columbia Missourian

Columbia Transit looks for new marketing, public relations specialist

By Harrison McLean
June 6, 2013 | 6:38 p.m. CDT

COLUMBIA — The Public Works Department is seeking a marketing specialist following the resignation of Christa Holtzclaw, who had held the position since late August.

Holtzclaw resigned April 26 to become a marketing specialist at the Missouri Wine and Grape Board, promoting vineyards and wine producers.


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As marketing specialist, Holtzclaw was tasked with promoting Columbia Transit, specifically the FastCAT line of buses when they first were introduced in August. She went about this in several ways, including establishing a presence on social media, developing advertising, marketing and public relations strategies and creating a communication infrastructure for the transit system.

"Our overall branding strategy was reaching out not only to people who already ride Columbia Transit, but individuals that weren't using it as well," Holtzclaw said. "I enjoyed my time working at the city and am thankful for the opportunity, but my new position presented itself and worked better for my career path."

Steven Sapp, public information specialist for the Public Works Department, said Holtzclaw was Columbia Transit's first marketing specialist, so the plans she developed were firsts.

The search for a new marketing specialist is being conducted online at, where a full job description can be found. Sapp said the most important skills a candidate can bring are in marketing and customer communication.

"We're looking for a person who is passionate about public transit and has a good understanding of how it works," Sapp said. "They will certainly be a key player in marketing information about proposed changes to transit overall."

Sapp said there won't be much deviation from the plans Holtzclaw established in her time, but that there will be an emphasis on the new CoMo Connect, a recently proposed overhaul of transit routes and hours.

The online application will close Sunday. Although there is no defined deadline, Sapp said the position would be filled soon after the applications are processed.

Supervising editor is Scott Swafford.