advertisement

Twinkies to return July 15, to last longer than many may remember

Monday, July 8, 2013 | 4:16 p.m. CDT
Hostess Twinkies, shown in a 2012 studio photograph, are returning to stores on July 15.

NEW YORK — Twinkies don't last forever, but they'll have more staying power than most people remember when they return to shelves next week.

Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting shelves again July 15. That's nearly three weeks longer than the 26 days the previous owner had stated as the shelf life for Twinkies.

A spokeswoman for Hostess, Hannah Arnold, says the change to extend the shelf life was actually made by the old company that went bankrupt, with the longer-lasting cakes first hitting shelves on Nov. 1 of last year.

But the old company went out of business and stopped production just weeks after that, meaning the Twinkies most people are familiar with had the shorter lifespan.

Arnold declined to say what changes were made to extend the shelf life, saying that it is proprietary information.

The New York Post also reported last week that Hostess will start freezing some of its cakes to extend their shelf life. That means that Twinkies would be delivered to stores frozen so retailers can stamp their own expiration dates on the cakes.

Arnold said in a statement that "a select number of retail customers" representing about 10 percent of its distribution made the request for frozen products. She declined to say which retailers requested the frozen Twinkies.

Hostess shuttered its factories this past November, after years of management turmoil and a failure to reach a contract agreement with its second biggest union. Its brands were sold off in chunks to different buyers; Twinkies and other Hostess cakes were purchased by Apollo Global Management and Metropoulos & Co., which also owns Pabst Brewing Co.

As to whether the freezing would affect the taste, Arnold said in a statement that "any suggestion that Hostess is changing the integrity of the iconic snack cakes consumers have loved is completely untrue."

 


Like what you see here? Become a member.


Show Me the Errors (What's this?)

Report corrections or additions here. Leave comments below here.

You must be logged in to participate in the Show Me the Errors contest.


Comments

Leave a comment

Speak up and join the conversation! Make sure to follow the guidelines outlined below and register with our site. You must be logged in to comment. (Our full comment policy is here.)

  • Don't use obscene, profane or vulgar language.
  • Don't use language that makes personal attacks on fellow commenters or discriminates based on race, religion, gender or ethnicity.
  • Use your real first and last name when registering on the website. It will be published with every comment. (Read why we ask for that here.)
  • Don’t solicit or promote businesses.

We are not able to monitor every comment that comes through. If you see something objectionable, please click the "Report comment" link.

You must be logged in to comment.

Forget your password?

Don't have an account? Register here.

advertisements