COMO SOCIAL: What Columbia folks are up to on YouTube

Monday, December 16, 2013 | 6:00 a.m. CST

The Missourian sometimes reports on social media websites and conversations to offer a window into Columbia's online communities. See previous stories about how to use Reddit, Meetup, and TripAdvisor and Yelp.

Since its creation in 2005, YouTube has become the place where Internet sensations are made. Singing pets, big personalities and even your unassuming neighbor can grab their five or 15 minutes of fame. But how are Columbians using YouTube?

First, some basics.

YouTube is a service where users can watch and upload videos. No account is needed to watch videos, but you'll need to create a Google account to subscribe to channels or upload videos of your own.

The YouTube homepage is pretty easy to navigate. The most popular videos are displayed in the center of the page, and there is a sidebar that shows video categories, such as music, education and news. If you make an account, the videos displayed on the homepage will change based on your preferences.

To subscribe to a channel, simply press the red subscribe button beside a channel's name.

How can I find Columbia YouTubers?

To find YouTubers in Columbia, search for Columbia, MO or Columbia, Missouri. Do not type CoMo: YouTube reads this as the Spanish word, como, which means "as or like." You will only see Spanish-language channels that include the word como in the video's title.

After typing in the main search term, narrow the list of videos by choosing a filter. Videos are filtered by five categories:

  • Upload Date (last hour, today, this week, month or year)
  • Result Type (video, channel, playlist, movie or show)
  • Duration (long or short)
  • Features (high definition, closed captions, creative commons, 3D, live or purchased)
  • Sort by (relevance, upload date, view count or rating)

There's another option for finding videos. YouTubers have the option of geotagging their videos, which means that they add the location of where the video was created. Use YouTube Videos Near Me to locate videos in Columbia.

So, what kinds of videos will I find? (Note: These sample videos were found using the last year and last month filters.)

Music: You'll find plenty of videos from local musicians and music enthusiasts. The videos are mixes of live performances and behind-the-scenes footage from rehearsals, and some give a personal view of musicians' everyday lives. Here are some of the channels that you'll find: Brayden Taylor, Sincere Griffin, NicDanger Rodriguez, Vicki Leighty and Danny Matteson.


Health and fitness: These videos show how a certain procedure is done, such as an eye exam, and share basic health and fitness advice. Here are some local businesses that share these videos: Columbia MO Eye Doctor, CrossFit COMO and Columbia Jazzercise Center.

Government services: These channels explain city services, highlight special projects and include interviews with various community members. Here are a few of the channels for the city: Columbia, MO Fire Department, Stormwater Education Program: City of Columbia, Missouri and columbiacitychannel.

Cars: These videos showcase the newest cars. Most videos show photos of the car along with a talk-through of the car's safety, driving and style features. Here are two channels in this category: JoeMachensFord and Head Motor Company.

Homes and apartments: These videos are tours of homes and apartments that are new or have become available for rent or sale. Be aware that some of these channels are owned by national companies, such as Century 21, and that as you're browsing their videos, you might find listings for other states. Here are some of the channels in this category that only list Columbia properties: viewcolumbia, Houseofbrokers and RealtorJohnSorenson.

Journalism students: Columbia is the home of the Missouri School of Journalism, one of the most popular schools for aspiring journalists. Broadcast, convergence and photojournalism students, in particular, post videos from personal and class projects.

There are businesses and people that I know or would think are on YouTube, but I can't find them when I search "Columbia, MO."

When you search for "Columbia, MO" or "Columbia, Missouri," the only videos that show up will have Columbia, MO in the channel or video title. This is important for Search Engine Optimization, which, at its most basic level, helps Internet browsers find what they need based on keywords. So, if the person or group you're looking for isn't listed when you search for "Columbia, MO," it's most likely because they didn't include Columbia, MO in their channel or video title.

Do you use YouTube? What tips or links do you have to share? Are there any YouTubers in Columbia that you'd like to share? Comment below, or email supervising editor Joy Mayer.

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