You are viewing the print version of this article. Click here to view the full version.
Columbia Missourian

FROM READERS: Switch to Stephens College public relations department answers questions

By JANESE SILVEY/MISSOURIAN READER
December 27, 2013 | 6:00 a.m. CST

Janese Silvey is a story specialist/strategist for Stephens College.

One year ago this month, I quit my job as higher education reporter for the Columbia Tribune and my 14-year career in journalism for an adventure into the unknown world of marketing and communications.

In hindsight, I had no idea what I was getting into. In fact, for years, I asked, “What do PR people do all day, anyway?”

One year later, I can answer that question.

First, though, I will admit it. I miss reporting. I miss meeting people from the community. I miss the adrenaline of chasing down sources and bringing information to light. I miss working in an environment that’s as fast-paced as I am.

That said, I don’t regret making the switch. This college is incredible.

So what do I do all day? I can’t speak for all public relations and marketing professionals, of course, but I can tell you what I do in the marketing office at Stephens.

Over the past year, I’ve:

You might have noticed that I’ve provided links to back up my thoughts. That’s because I really did miss reporting. So I also launched a news blog dedicated to Stephens.

Because, really. You can take the reporter out of the newsroom, but …

This story is part of a section of the Missourian called From Readers, which is dedicated to your voices and your stories. We hope you'll consider sharing. Here's how. Supervising editor is Joy Mayer.

Like what you see here? Become a member.