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Columbia Missourian

FROM READERS: Switch to Stephens College public relations department answers questions

December 27, 2013 | 6:00 a.m. CST

Janese Silvey is a story specialist/strategist for Stephens College.

One year ago this month, I quit my job as higher education reporter for the Columbia Tribune and my 14-year career in journalism for an adventure into the unknown world of marketing and communications.

In hindsight, I had no idea what I was getting into. In fact, for years, I asked, “What do PR people do all day, anyway?”

One year later, I can answer that question.

First, though, I will admit it. I miss reporting. I miss meeting people from the community. I miss the adrenaline of chasing down sources and bringing information to light. I miss working in an environment that’s as fast-paced as I am.

That said, I don’t regret making the switch. This college is incredible.

So what do I do all day? I can’t speak for all public relations and marketing professionals, of course, but I can tell you what I do in the marketing office at Stephens.

Over the past year, I’ve:

You might have noticed that I’ve provided links to back up my thoughts. That’s because I really did miss reporting. So I also launched a news blog dedicated to Stephens.

Because, really. You can take the reporter out of the newsroom, but …

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