COMO YOU KNOW: Mizzou Advantage

Wednesday, April 23, 2014 | 3:43 p.m. CDT; updated 6:33 p.m. CDT, Friday, May 9, 2014

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Mizzou Advantage, founded in 2010, is a program at MU that attempts to address and solve real-world problems and aims to raise the impact of the university. The program provides funding for various projects and encourages collaboration.


  • Mizzou Advantage Office
    Phone: 573-884-9770
  • Michael Gold, Education Programs Facilitator
    Phone: 573-884-1448
  • Jo Britt-Rankin, Food for the Future Facilitator
    Phone: 573-239-8399
  • Mike McKean, Media of the Future Facilitator
    Phone: 573-882-3434
  • Carolyn Henry, One Health/One Medicine Facilitator
    Phone: 573-882-7821
  • Cerry Klein, Sustainable Energy Facilitator
    Phone: 573-882-4858

Full text:

Mizzou Advantage was founded with the intent of utilizing MU's opportunities and resources as a research university to create a network and foster collaboration between students, faculty, staff and outside partners to solve problems.

Since it was founded, Mizzou Advantage has provided funding for numerous projects and programs, including several undergraduate programs and hiring of new faculty members. 

Mizzou Advantage is divided into four areas: Food for the Future, Media of the Future, One Health/One Medicine and Sustainable Energy. Each initiative focuses on addressing and solving real-world problems related to a specific issue or issues.

Food for the Future is an initiative to solve issues of access to healthy, affordable foods. The initiative has access to 14,500 acres of research farms, centers and forests as well as scientists and award-winning professors to help attain its goals.

Media of the Future aims to find new ways to utilize media to communicate and educate. Mojo Ad and AdZou, advertising agencies and services at MU, are part of this initiative, as well as the Psychological Research on Information and Media Effects (PRIME) lab. The initiative also provides media training opportunities.

One Health/One Medicine focuses on medical research and on the merging of human and animal health. MU has access to numerous health care and research facilities.

Sustainable Energy aims to address energy issues and research sources of renewable energy. MU has access to the largest university research reactor in the country and one of only three plants to receive the 2010 Energy Star CHP Award.

The program also provides educational program opportunities for students in each of the four areas.

Students who are interested in getting involved can contact Michael Gold, Education Programs Facilitator for Mizzou Advantage.

Links and sources:

Updated: April 23, 2014

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